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All About MIXSOON: Clean K-Beauty

by Haruka Jifuku 21 Dec 2023 0 Comments

All About MIXSOON: Clean K-Beauty

All About MIXSOON: Clean K-Beauty

Clean beauty has been a prominent trend in the K-Beauty industry for years, and we want to spotlight one of the most popular brands leading the way—Mixsoon. In the competitive landscape of K-beauty, Mixsoon has swiftly established its name, offering products with remarkably concise ingredient lists. Join us as we unveil the secrets and philosophy of this brand, inviting you to discover what sets the brand apart in delivering skincare products with the shortest and most transparent ingredient lists you'll ever encounter!

What is Mixsoon?

The skincare brand 'Mixsoon' was introduced in July 2020 by Jooup Hwang, a seasoned professional in the cosmetic industry with over a decade of experience. The brand name, Mixsoon, succinctly encapsulates its philosophy—it's a fusion of the words "MIX" and "SOON(純)," the latter meaning 'purity' in Korean. 

What is unique about Mixsoon?

As a leading skincare brand, Mixsoon is defined by its commitment to 'Clean,' 'Minimal,' and 'Ingredient-oriented' principles.

Clean Beauty 

The brand not only prioritises maintaining a clean formula but also strives for cruelty-free practices by avoiding the use of animal materials or testing in the manufacturing process. Also, Mixsoon is transitioning its packaging to be environmentally conscious, incorporating biodegradable and easily recyclable materials, as well as utilising recycled glass packages.

Minimalism

The brand is committed to eliminating unnecessary ingredients for the skin, such as artificial fragrances and dyes. The signature essence line exemplifies this commitment by incorporating only a few ingredients, ensuring high concentrations of natural elements.

Ingredient Focus

When ingredients undergo extraction at elevated temperatures, the potencies of active components are compromised, leading to the release of potentially harmful elements. The brand processes extraction at lower temperatures and higher frequencies to ensure that the effects of active ingredients are preserved to their maximum potential. 

Key Ingredients in Mixsoon

Soybean Ferment Extract

Renowned for its skincare benefits, Soybean Ferment Extract is rich in antioxidants and essential nutrients. Its potent anti-ageing properties help reduce the appearance of fine lines and wrinkles while promoting a firmer and more elastic skin texture. The extract's moisturising qualities also contribute to improved hydration, leaving the skin nourished.

Bifida Ferment Lysate

Bifida Ferment Lysate, a probiotic-derived ingredient, offers significant skincare benefits. Known for its ability to strengthen the skin's natural barrier, this ingredient promotes a healthier and more resilient complexion. It also helps enhance skin hydration, reduce the appearance of fine lines and wrinkles, and provides antioxidant protection, contributing to an overall improved skin texture.

Centella Asiatica Extract

Rich in triterpenoids, Centella Asiatica helps stimulate collagen production, promoting skin elasticity and aiding in the reduction of fine lines and wrinkles. Its anti-inflammatory properties make it effective in soothing and calming irritated or sensitive skin, while its antioxidant content helps protect the skin from environmental damage. Centella Asiatica is also recognised for its role in improving circulation, which can contribute to a healthier complexion. 

Heartleaf Extract

Derived from the Houttuynia cordata plant, Heartleaf Extract contains natural antibacterial and anti-inflammatory properties and soothes and calms irritated skin, making it particularly beneficial for those with sensitive or acne-prone skin. Its astringent properties may also contribute to oil control, making it suitable for individuals with oily or combination skin.

Fun fact! MIXSOON cultivates Centella Asiatica and Heartleaf in-house in South Korea!

Best of Mixsoon

MIXSOON Bean Cleansing Oil (195ml) - £21.00

MIXSOON Bean Cleansing Oil (195ml)

MIXSOON Bean Cleansing Oil, enriched with 50,000ppm of premium Soybean Oil and fermented extracts of Soybean, Pear, and Pomegranate, effortlessly removes makeup and excess oils, leaving your skin fresh, moisturised, and protected with a high concentration of Vitamin E. Its thin consistency ensures efficient penetration into pores for a gentle yet effective cleansing experience.

MIXSOON Bean Cream (50ml) - £26.00

MIXSOON Bean Cream (50ml)

Formulated for all skin types, MIXSOON Bean Cream, enriched with Soybean Ferment Extract and Meadowfoam Seed Oil, delivers deep moisture and a non-sticky glow while balancing the skin's oil and moisture levels. Its anti-ageing properties strengthen the skin barrier, offering protection against free radicals and leaving your skin smooth, brightened, and deeply hydrated.

MIXSOON Bifida Mask (1pcs) - £3.00

MIXSOON Bifida Mask (1pcs)

For those dealing with dry skin and a compromised skin barrier, MIXSOON Bifida Mask is the solution. Infused with Bifida Ferment Lysate (probiotics) to revitalise tired, dehydrated skin, the essence-type mask, with its jelly-like texture, envelops your face seamlessly with a transparent sheet, leaving your complexion refreshed and strengthened.

MIXSOON Soondy Centella Asiatica Essence (100ml) - £24.00

MIXSOON Soondy Centella Asiatica Essence (100ml)

Discover MIXSOON Soondy Centella Asiatica Essence, featuring 100% Centella Asiatica from Jeju Island. This K-Beauty favourite reduces redness, hydrates, and strengthens the skin barrier, leaving your skin nourished and protected. Plus, with the charming 'Soondy' polar bear on the bottle, your purchase supports a Korean environmental group fighting global warming.

MIXSOON Heartleaf Toner (150ml) - £15.00

MIXSOON Heartleaf Toner (150ml)

MIXSOON Heartleaf Toner, enriched with Heartleaf Extract, instantly calms irritated skin, deeply hydrates, and controls excess oil. Its clear, lightweight, and non-sticky texture provides intense nourishment and anti-inflammatory benefits, leaving your skin refreshed and soothed. Ideal for sensitive and irritated skin, this formula is free of artificial colours and fragrances, ensuring a gentle and safe skincare experience.

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