Founded in Guangzhou in 2017, PERFECT DIARY (完美日记) set out to make beautiful, high-quality makeup accessible to everyone, and quickly became one of China's best-loved beauty brands. Its famous Explorer palettes, created with the Discovery Channel and inspired by the eyes of wild animals, once sold at a rate of 48 palettes per second! True to its mission of 'Unlimited Beauty', the brand blends makeup with skincare too, as in its lip-conditioning Biolip Essence Lipsticks.