HARUHARU WONDER Black Rice Hyaluronic Anti-Wrinkle Serum (50ml)

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HARUHARU WONDER Black Rice Hyaluronic Anti-Wrinkle Serum (50ml)

Name: Black Rice Hyaluronic Anti-Wrinkle Serum (50ml)
Rating: 4.86 (21 reviews)

£18.00

Key Ingredients:

Rice extracts and ferments are gentle K-beauty brighteners, rich in antioxidants and skin-conditioning nutrients that hydrate and help bring radiance to a dull, uneven complexion.
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Hyaluronic acid is a humectant that holds many times its weight in water, drawing moisture into the upper layers of skin to keep it hydrated, plump and dewy.
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This ingredient works wonders on the skin around your eyes, improving uneven texture, supplying moisture, and helping to fill in fine lines and wrinkles for a revitalised appearance.
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Adenosine encourages elastin and collagen production in the skin for increased firmness and elasticity.
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Helps with:

Brightening
Anti-Ageing
Sensitive

Suitable for:

Dry Skin
Normal Skin
Oily Skin
Combination Skin

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Black Rice Hyaluronic Anti-Wrinkle Serum (50ml)

£18.00

About the HARUHARU WONDER Black Rice Hyaluronic Anti-Wrinkle Serum (50ml)

Loaded with powerful antioxidants derived from superfoods, this beautifully crafted anti-ageing serum is a natural way to achieve firmer, more radiant skin. Fermented Black Rice Extract, HARUHARU WONDER’s signature ingredient, and Fermented Bamboo Shoot Bark Extract are the heroes of the formula, encouraging skin lustre, affording skin protection from external aggressors, and diminishing the appearance of fine lines and wrinkles. A trio of moisturising powerhouses also lend their strengths to this serum: naturally-derived humectant Beta-Glucan attracts water into skin for a fuller-looking complexion, Soy Lethicin softens and supports the skin barrier, and Tocopherol (the most biologically-active form of vitamin E) binds moisture into the outermost layer of the skin. Skin looks full, sleek, and lit from within!

It’s Skin Cupid approved because…

…the quick absorption rate of this serum means you can move through your skincare routine faster - ideal for those mornings when you’re pressed for time!

At a glance:

Suits all skin types
Protects skin from free radicals and boosts collagen production for an anti-ageing effect
Softens and hydrates the skin

Brand: HARUHARU WONDER · Barcode: 8809532220908

Ingredients in HARUHARU WONDER Black Rice Hyaluronic Anti-Wrinkle Serum (50ml)

Rice Extract: Thanks to its tiny particles, Rice Extract can penetrate deep into the skin to work its magic, brightening, hydrating, and soothing the complexion while also offering antioxidant protection.

Hyaluronic Acid: Famous for its hydrating properties, Hyaluronic Acid pulls water from the air into the top layers of your skin to keep it moisturised and looking dewy.

Panax Ginseng Liposome: These lipid spheres, formed from six-year-old Red Ginseng, are rich in moisturising Saponin, for hydrated, plumper-looking skin.

Adenosine: Adenosine encourages elastin and collagen production in the skin for increased firmness and elasticity.

Deionized Water / Aqua, Glycerin, Lecithin, Caprylic/Capric Triglyceride, Camellia Seed Oil, Hydrogenated Lecithin, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Extract, Phyllostachys Pubescens Shoot Bark Extract, Aspergillus Ferment, Hyaluronic Acid, Panax Ginseng Root Extract, Cyclodextrin, Sclerotium Gum, C12-16 Alcohols, Palmitic Acid, Alteromonas Ferment Extract, Usnea Barbata (Lichen) Extract, Zanthoxylum Piperitum Fruit Extract, Pulsatilla Koreana Extract, Beta-glucan, 1,2-Hexanediol, Glycine Soja (Soybean) Sterois, Behenyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Glyceryl Stearate, Sodium Phytate, Tocopherol, Adenosine, Phenethyl Alcohol, Butylene Glycol, Alcohol, Lavandula Angustifolia (Lavender) Oil

*Ingredients are subject to change at the manufacturer's discretion.

Reviews for HARUHARU WONDER Black Rice Hyaluronic Anti-Wrinkle Serum (50ml)

Customers praised this serum for its lightweight, non-greasy texture that absorbs quickly and leaves skin feeling soft and hydrated. Many reported visible improvements in wrinkle reduction, with one noting "I was recently asked if I was getting Botox injections!" However, some noted minimal anti-aging effects and the strong fragrance may concern those with sensitivities.

I was recently asked if I was getting Botox injections! This works wonders!
It feels smoother, and glowy (not the greasy-shine, the actual nice glow)
After 2 weeks of use, I've got a clearer, more uniform complexion and improved elasticity

5 stars: 18 (86%)
4 stars: 3 (14%)
3 stars: 0 (0%)
2 stars: 0 (0%)
1 star: 0 (0%)

Really lovely formula, absorbs really well and I

Really lovely formula, absorbs really well and I think I'm seeing some good results. It does have quite a strong fragrance, which I wasn't expecting and may not be suitable for people with fragrance sensitivities

Great barrier

I’ve not tried many skin barriers, but I will say that even after exfoliating my skin always feels supple and soft afterwards without overly greasy vibes. Definitely gonna keep this in my routine for a minute.

Love!

Bought for my mom, here is her review: I have definitely noticed a decrease in my wrinkles. I was recently asked if I was getting Botox injections! I couldn’t believe it! This works wonders! Really happy and is now a regular part of my skin care routine!

Been using for few days very

Been using for few days very nice

Super gentle!

Bought for my mother so this is her review: this smells so nice!! Honestly I’m shocked at how nice this smells! It’s so light in my skin as well! I don’t like “gloopy” products but this is light and super gentle!!!

Nice texture and feel

The consistency is nice and it feels good on the skin. I have used the whole bottle and it has definitely been a pleasant product to use. My skin feels soft but I personally prefer something more hydrating . I haven't noticed any miraculous anti-aging effects but my skin did feel nice while using it.

Wrinkles cream

Lightweight texture just what I like. Hate face to feel 'heavy and clogged with product' Using daily with a vitamin C product. Skin feels nice. Only been a week so have yet to see if I become less wrinkly. I am not expecting a miracle! Product makes my face feel good as I don't use make up .🤩

Super light weight and smells amazing

Love it!

Gentle and leaves my skin feeling firm and hydrated

Great Serum

I am a mature skin
I have dry skin
This serum plumps my skin, my face looks smooth and more hydrated.
First time using it and I will continue with product on my skin routine.

I love it ❤️

lightweight moisture

A great addition to the routine, this seems to work well, I don't do a full routine daily but have noticed my skin fees soft and radiant. There's no cure for wrinkles but it does seem to help the skin retain plumpness while being gentle to dry and sensitive skin.

Love it!

Love serum smells nice smooth and moisturising skin absolutely love it!

Velvety

This goes on so smooth and creamy, just one pump is enough each time so it really lasts. I have quite oily and combination skin, I'm really prone to breakouts but with this I've had no reactions and feel really good

Amazing

This product is a gift to humanity. It smells nice and fresh, it is moisturizing but not greasy - it doesn't give me "THE SHINE" (I have mixed skin). I am going through a second bottle, and I can tell that I see and feel the difference on my skin - it feels smoother, and glowy (not the greasy-shine, the actual nice glow).

I might be delulu, but I am not taking chances - I'll be getting a third bottle.

I would recommend giving it a try if you're looking for a moisturizing serum with some extra benefits.

A nice product.

It's very nice, light, and moisturising. It leaves the skin smooth, makes it glow, and smells great. I just haven't seen much improvement with fine lines; I noticed a small difference, but it was only minor. Overall, it's a good product.

Ultra deep ultra light

Great product, keeps its promises. It’s got a light texture that gets quickly into the skin and offers comfort immediately. Natural glow appears after a couple of weeks. Will go back to it again for sure !

Super light and effective

I love this serum. It’s made a huge difference to my skin - after 2 weeks of use, I’ve got a clearer, more uniform complexion and improved elasticity. Would highly recommend!

Lovely

Amazing

From the first application I fell in love with this serum, it is very moisturizing but does not leave the face oily, the skin looks fresh and healthy, I recommend it with all confidence,So informative, I'm 39 years old, I have pigmentation, dry skin, and sensitive skin.

Really really good, pleasant, light and easily absorbed

Very good I like it

How to use HARUHARU WONDER Black Rice Hyaluronic Anti-Wrinkle Serum (50ml)

After you’ve applied essence, treat your skin further with this serum.

Dispense a few drops of product into your hands.
Gently spread across the skin, patting with your fingertips to aid absorption. Alternatively, spot-treat fine lines and wrinkles by gently pressing and patting serum into the specific areas of your skin that require firming.
Follow with the sheet mask, eye cream, or moisturiser of your choice.

FAQs about HARUHARU WONDER Black Rice Hyaluronic Anti-Wrinkle Serum (50ml)

Does it contain squalane?

No, squalane isn't listed in the formula for this serum.

Is it good for dry skin?

Yes, it's a solid pick for dry skin. It's formulated to hydrate and soften, with Beta-Glucan, Hyaluronic Acid, and oils to help lock in moisture. It's also suitable for sensitive, normal, oily, and combination skin, so dry and sensitive types are covered too.

What's the texture like, and does it absorb quickly?

It's a lightweight, non-greasy serum that sits comfortably on skin without feeling heavy or sticky. It absorbs quickly, so you can move on to the next step in your routine within a minute or two.

Is it suitable for sensitive skin?

Yes. It's gentle, lightweight, and fast-absorbing, with no harsh actives. It focuses on hydration and antioxidants rather than strong exfoliants, making it a good fit for sensitive, dry, and combination skin. It's also noted as pregnancy safe.

What's in it and what does each ingredient do?

The standout ingredients are:

Fermented Black Rice Extract: antioxidant-rich, helps brighten, even skin tone, and supports elasticity
Fermented Bamboo Shoot Bark Extract: contains polyphenols and flavonoids to calm irritation and help protect against environmental stressors
Beta-Glucan: a humectant that draws moisture into the skin, plumping and smoothing the complexion
Soy Lecithin: softens skin and supports the moisture barrier
Tocopherol (Vitamin E): antioxidant protection plus moisture retention for a smoother, more supple feel
Panax Ginseng Extract: helps boost radiance and skin resilience

What does it feel like on the skin?

It's a lightweight serum that absorbs quickly without any sticky or greasy residue. Skin is left feeling soft, hydrated, and comfortable.

How does it help reduce the look of fine lines and wrinkles?

It works on a few levels:

Fermented Black Rice Extract and Bamboo Shoot Bark Extract are rich in antioxidants that help protect the skin from environmental damage and soften the appearance of fine lines.
Beta-Glucan, Hyaluronic Acid, and Oils deeply hydrate and plump, so skin looks fuller and smoother.
Tocopherol (Vitamin E) and Soy Lecithin support the skin barrier and lock in moisture, helping to maintain firmness and elasticity over time.

Does it contain any synthetic ingredients?

Yes. Like most serums, it contains a mix of natural extracts and lab-derived ingredients. Examples include:

1,2-Hexanediol, Butylene Glycol, and Phenethyl Alcohol (solvents and preservatives)
Glyceryl Stearate, C12-16 Alcohols, Behenyl Alcohol, and Palmitic Acid (emollients and texture agents)
Sodium Phytate, Cyclodextrin, and Sclerotium Gum (stabilisers and thickeners)