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MOEV Annurcatin™ Treatment (200g)
£16.00
MOEV’s Annurcatin™ Treatment is a deeply nourishing, restorative hair mask designed to smooth, strengthen, and revive damaged strands from root to tip. More than just a conditioner, this intensive treatment acts like a serum for...
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A rich source of polyphenolic antioxidants, Apple Extract scavenges free radicals from the surface of skin before they can cause damage, and boosts hydration levels.
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Packed with vitamin B7, Biotin is a water-soluble ingredient that’s responsible for keeping skin, hair and nails healthy.
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Energising, antioxidant-rich Caffeine helps brighten the look of skin and reduce the appearance of puffiness, while softening the look of fine lines.
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Niacinamide is a water-soluble form of vitamin B3. It works with the skin's own substances to even out the look of tone, soften dullness, and support a healthy moisture barrier - and it suits almost every skin type.
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Known as Argan Oil, Argania Spinosa Kernel Oil is a moisturising powerhouse that's also rich in vitamin E.
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Mainly made up of protein, Hydrolysed Silk strengthens and improves the elasticity of the hair follicle, minimising breakage.
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Collagen is important for building up hair strength, when the hair is weak and damaged, it means it doesn’t have enough Collagen in it.
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- Damaged Hair
- Dry Hair
- Hair Loss
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£16.00
About the MOEV Annurcatin™ Treatment (200g)
MOEV’s Annurcatin™ Treatment is a deeply nourishing, restorative hair mask designed to smooth, strengthen, and revive damaged strands from root to tip. More than just a conditioner, this intensive treatment acts like a serum for your hair – filling the gaps between rough cuticles, sealing in moisture, and transforming dry, frizzy hair into silky, touchably soft locks that radiate health and shine.
At the heart of the formula lies Annurcatin™, MOEV’s proprietary complex of Annurca Apple Extract and Biotin (Vitamin B7), clinically recognised by the Korean Ministry of Food and Drug Safety for its proven benefits in hair loss prevention and scalp health. The rare Annurca Apple, grown in the orchards of southern Italy, contains an exceptionally high concentration of Procyanidin B2, a potent antioxidant flavonoid known to promote hair growth, boost elasticity, and improve strand density. Working in synergy with Biotin, this blend helps fortify weakened hair fibres, enhance resilience, and restore a smooth, glossy surface to damaged strands.
Enriched with Amino Acids, the formula replenishes essential nutrients lost to heat styling, colouring, or environmental stress, rebuilding the hair’s internal structure and providing lasting protection. This micro-nourishing complex strengthens each strand from the inside out while maintaining flexibility and softness – helping hair stay strong, smooth, and resistant to future damage.
The hydrating gel-cream texture melts effortlessly into the hair, delivering rich moisture without heaviness or residue. Unlike traditional heavy treatments, it absorbs cleanly and evenly, leaving hair silky, detangled, and naturally voluminous. Even coarse or frizzy textures are instantly tamed, as the formula works to smooth cuticle roughness, seal split ends, and restore a healthy, light-reflective shine.
With every use, this treatment infuses your hair with renewed vitality, softness, and elasticity. It strengthens fragile strands, boosts manageability, and locks in moisture for long-lasting hydration and shine – all while maintaining a balanced, clean feel. The result is hair that looks visibly smoother, feels stronger, and moves with effortless fluidity.
Formulated without sulphates, parabens, silicones, or artificial colourants, and dermatologically tested for sensitive scalps, this clean, premium treatment offers salon-level results at home. Pair it with MOEV’s Annurcatin™ Shampoo for the ultimate strengthening duo that nurtures your hair from scalp to tip.
It’s Skin Cupid approved because…
…this silky, apple-powered treatment delivers professional-level repair – instantly smoothing rough cuticles, boosting strength and shine, and restoring vitality to every strand without heaviness or residue.
At a glance:
- Suits all hair types
- Minimises hair loss and breakage
- Boosts hair volume and shine
- Helps maintain a healthy scalp environment
Ingredients in MOEV Annurcatin™ Treatment (200g)
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