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MOEV Annurcatin™ Shampoo (300ml)
£18.00
MOEV’s Annurcatin™ Shampoo is a luxurious, all-in-one hair-strengthening treatment that bridges the worlds of skincare and haircare. Clinically proven and naturally formulated, this mild, hypoallergenic shampoo nurtures both scalp and strands – delivering visible results...
Key Ingredients:
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A rich source of polyphenolic antioxidants, Apple Extract scavenges free radicals from the surface of skin before they can cause damage, and boosts hydration levels.
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Packed with vitamin B7, Biotin is a water-soluble ingredient that’s responsible for keeping skin, hair and nails healthy.
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Energising, antioxidant-rich Caffeine helps brighten the look of skin and reduce the appearance of puffiness, while softening the look of fine lines.
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Niacinamide is a water-soluble form of vitamin B3. It works with the skin's own substances to even out the look of tone, soften dullness, and support a healthy moisture barrier - and it suits almost every skin type.
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Helps with:
- Dry Hair
- Hair Loss
- Oily Scalp
In Stock - Ships from our UK warehouse
Free delivery over £30.00
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Annurcatin™ Shampoo (300ml)
£18.00
About the MOEV Annurcatin™ Shampoo (300ml)
MOEV’s Annurcatin™ Shampoo is a luxurious, all-in-one hair-strengthening treatment that bridges the worlds of skincare and haircare. Clinically proven and naturally formulated, this mild, hypoallergenic shampoo nurtures both scalp and strands – delivering visible results in resilience, volume, and shine. Designed for those seeking healthier, fuller, and stronger hair from root to tip, it transforms every wash into a revitalising ritual that supports long-term scalp balance and hair growth.
At its core lies Annurcatin™, MOEV’s patented complex made with Annurca Apple Extract – a rare variety native to southern Italy – and Biotin (Vitamin B7). Rich in Procyanidin B2, a powerful plant polyphenol clinically recognised for its ability to stimulate hair growth, the Annurca Apple delivers exceptional antioxidant protection and scalp nourishment. This potent extract helps fortify weakened strands, enhance elasticity, and improve the overall structure of the hair fibre, while Biotin works synergistically to reinforce keratin and support stronger, shinier hair. Together, they create a healthier scalp environment that encourages new growth and reduces shedding.
Infused with Caffeine, the formula invigorates the scalp and helps boost microcirculation around hair follicles, awakening them for optimal growth. Meanwhile, Niacinamide – a skincare hero repurposed for scalp care — helps strengthen the scalp barrier, regulate sebum production, and soothe irritation, keeping the roots balanced and refreshed. The addition of amino acids replenishes essential nutrients to both scalp and hair, restoring vitality and softness from the inside out.
This mildly acidic, low-irritation formula gently cleanses away impurities, excess oil, and buildup with 100% plant-derived surfactants, maintaining the scalp’s natural pH and moisture barrier. Despite its deep-cleaning power, it leaves hair light, smooth, and bouncy – never stripped or dry.
Every wash is uplifted by a clean, fresh fragrance with subtle notes of crisp Apple, Eucalyptus, and Freesia, evoking a refreshing orchard breeze. Dermatologically tested for sensitive scalps and free from 20 potentially harmful ingredients – including sulphates, silicones, parabens, and synthetic dyes – it’s a safe, premium option for anyone looking to restore their hair’s natural health and beauty.
It’s Skin Cupid approved because…
…this clinically backed, apple-powered shampoo treats your scalp with the same care as your skin – reducing hair loss, boosting shine, and reviving each strand with antioxidant-rich nourishment for fuller, healthier hair every day.
At a glance:
- Suits all hair types
- Minimises hair loss and breakage
- Boosts hair volume and shine
- Helps maintain a healthy scalp environment
Ingredients in MOEV Annurcatin™ Shampoo (300ml)
