EQQUALBERRY Bakuchiol Plumping Serum (30ml)

Bakuchiol is a plant-based alternative that delivers similar benefits to retinol but is generally much gentler on the skin.

• Both support collagen production, improve firmness and elasticity, and help with fine lines, pores, and uneven skin tone.
• Bakuchiol carries a far lower risk of irritation or purging, making it a good fit for sensitive or reactive skin.
• Unlike retinol, which is PM-only and can increase sun sensitivity, bakuchiol is safe to use morning and night.
• Used twice daily, studies suggest bakuchiol's results can be comparable to retinol, with fewer side effects.

The main ingredients and what they bring:

• Bakuchiol (5000 ppm): A plant-based retinol alternative that supports collagen and elasticity, softens fine lines, and brightens dull skin without the irritation retinol can cause.
• 8 types of hyaluronic acid: Draws moisture to multiple layers of skin for a plump, dewy finish.
• 5-Ceramide Cream Capsule (ceramides NP, EOP, NG, AP, AS): Reinforces the skin barrier and reduces moisture loss.
• Niacinamide: Helps even skin tone, refine pores, and balance oil production.
• 5-Berry Complex (blueberry, cranberry, raspberry, blackberry, elderberry): Antioxidant protection from pollution and UV-induced stress.
• 13 peptides: Encourage collagen and elastin production to improve firmness and soften fine lines over time.
• Squalane: A lightweight, non-greasy moisturiser that mirrors skin's natural oils and helps smooth texture.
• Panthenol and allantoin: Soothe, calm, and support skin comfort and repair.

It's packed with ingredients that work across several skin concerns:

• Retinol-like results, gentler feel: 99% pure Bakuchiol helps boost collagen to improve firmness and elasticity, softening the look of crow's feet, under-eye lines, forehead lines, nasolabial folds, and smile lines.
• Pore-refining: Niacinamide helps regulate oil and visibly minimises pores.
• Plumping hydration: 8 types of Hyaluronic Acid plus Panthenol deeply hydrate for a bouncy, dewy finish.
• Barrier support: 5-Ceramide cream capsules melt into skin to reinforce the moisture barrier and reduce moisture loss.
• Smoothing and brightness: 13 Peptides soften fine lines and help skin look smoother and fresher.
• Sensitive-skin friendly: Plant-based, EWG Green-rated formula suitable for oily, dry, acne-prone, and sensitive skin. Safe to use morning and evening.

It can help, but there are limits. Bakuchiol (a plant-based retinol alternative) works by:

• Stimulating collagen production
• Softening fine lines
• Gently firming and plumping the under-eye area

It can improve the look of mild hollowness over time, but deeper tear-trough volume loss usually needs in-clinic treatment, such as fillers, for a more noticeable result.

The exact percentage concentration isn't listed for this serum. What we do know is that it uses 99% pure bakuchiol as the hero ingredient, but the overall formula strength isn't specified on the packaging or product information we have.

It depends on your current routine:

• If you already use a dedicated brightening serum (niacinamide, tranexamic acid, vitamin C, arbutin, etc.), that should stay as your main hyperpigmentation step.
• This serum focuses on plumping and skin renewal, so it works alongside brightening actives rather than replacing them.
• Layering two strong brightening products can cause irritation on some skins, so there's no need to double up.

Yes. Here's a simple layering order to follow, once daily to start (PM works well):

• Cleanser
• Hydrating toner or essence
• Hyperpigmentation serum (niacinamide, tranexamic acid, vitamin C, or arbutin)
• This bakuchiol serum
• Moisturiser
• SPF in the morning

It's clinically shown to help soften five types of wrinkles:

• Crow's feet
• Under-eye wrinkles
• Forehead wrinkles
• Nasolabial folds (the lines running from your nose to the corners of your mouth)
• Smile lines around the mouth