Sometimes, amidst all the pressure to do a daily 10-step skincare routine and the constant stream of videos touting new holy-grail products that you just have to have, it’s easy to forget that beauty is meant to be – well, fun, first and foremost. Not so with Laka, the Korean beauty brand that has achieved global recognition for its iconoclastic approach to beauty norms as much as its excellent formulas and fun, sculptural packaging.  

Priding themselves on only working with clean, ethically sourced ingredients, Laka also encourages their users to rip up the rulebook when it comes to the received wisdom about who a certain product is for, or how it should be used. The brand’s bold and colourful makeup is all designed to be gender-neutral, and their easy-to-use products often work cross-functionally – think a lip tint as a liquid blush, or a highlighter as a sparkly eyeshadow. Hence one of Laka's taglines: “Beauty has no limits. It’s for everyone.”

If you’re already familiar with the brand, you’ve probably heard of their hero product – the Fruity Glam Tint, which comes in a huge, inclusive range of shades to suit all skin tones and is infused with 10 different vitamin-rich fruit juices, including Orange, Strawberry, Papaya, and Lime, which work to hydrate, smooth, and condition lips while you’re wearing it.

But the main reason these tints are so popular is because of their transfer-proof colour. In Japan, the product is currently trending for its ability to stay put on lips even through an hours-long 飲み会 (nomikai), the country’s culturally-ingrained post-work drinking parties. 

Though you might expect a lip tint famed for its staining power to have a pretty thick texture, the Fruity Glam Tint is actually more of a water-gel hybrid. As you apply a single layer, you’ll notice that it dries down quickly, despite the wateriness, giving you a kind of just-bitten look. And if you want more intense colour, then you can just build on top of that with another layer or two! That means that it never ends up feeling heavy – and, on top of that, its layerability makes it really easy to dress up or dress down, depending on the occasion. If you want to just add a little colour to your face to pull your daily look together, then one swipe is all you need; if you want a touch more drama, then keep adding layers until you reach your desired colour intensity. Effortless! 

And the great thing about the Fruity Glam Tint is that when it does fade (as all good things must do…), it comes off very naturally. No flaking, no wearing out only in the centre of lips like some heavier lip colours do – instead, it fades uniformly, making it very easy to top up again when required. For maximum longevity, we recommend applying one layer, allowing it to dry fully, then applying another layer on top of the first.  

Intrigued? You can find the Fruity Glam Tint in 11 different shades here at Skin Cupid, from zippy reds, to berry pinks, to deep mochas – click through the image below to find the perfect shade for you!

But the fan-favourite Fruity Glam Tint isn’t where Laka's gorgeous range of lip products begins and ends.  Looking for something with more of a glassy finish? Or something designed to condition and volumise lips while also providing colour and shine? Below, we’ll run you through the rest of Laka’s lip range at Skin Cupid – read on to find the perfect match for you! 

Laka Fruity Lip Glotioner

Hybrid skincare-makeup products are set to be more popular than ever in 2026, and Laka stays ahead of the curve with this Fruity Lip Glotioner: a non-sticky lip gloss imbued with all the conditioning care of an intensive lip treatment (thus the name: a portmanteau of “glow” and “conditioner”). At the heart of the product is a Lip Peptide Complex that blends various tripeptides to help smooth out fine lines and encourage lip fullness – without the uncomfortably tingly feeling that can accompany some other lip volumisers.  

Like the Fruity Glam Tint, the Fruity Lip Glotioner is easy to layer for more intense colour payoff, while wearing as comfortably as a lip balm. Meanwhile, the thoughtful packaging is designed to make the experience of using it as simple as possible: the jelly tip is curved to follow the shape of your lips, and the dual-lock closure helps keep the product inside hygienically sealed away, maximising its longevity and making it worry-free to travel with.

Laka Bonding Glow Lipstick

If you’re on the lookout for something in a more traditional lipstick format, sans the heaviness and need for ultra-precise application, then we think you’re going to love Laka's Bonding Glow Lipstick. Delivering both sheer colour and shine, this lipstick glides on like butter and stays feeling that way – rather than drying your lips out.  The effect of a single layer is a natural-looking, watercolour-like tint, and building up to a more intense look is as easy as applying another swipe! Perfect if you hate the stuffy or sticky feeling that can accompany other lipsticks.