If you’ve been keeping an eye on global beauty trends, you’ll know that Chinese makeup brands are setting the pace right now. From futuristic applicators to formulas that outperform luxury products, C-beauty is redefining what innovation looks like – and at prices that make it even more impressive.

At Skin Cupid, two brands in particular have completely taken off: JUDYDOLL and JOOCYEE. They sold out almost instantly after launch, and once you see the formulas and performance, it’s easy to understand why. Here’s a closer look at the standout products that prove Chinese makeup is truly living in the future.

JUDYDOLL: The Innovation Powerhouse of Chinese Makeup

JUDYDOLL is currently the number one makeup brand in China, and it’s built its reputation on high-performance formulas paired with unexpected, game-changing design – all at an affordable price point.

JUDYDOLL Curling Iron Mascara

This is JUDYDOLL’s global bestseller, and you’ll understand why when you try it for yourself. Instead of a traditional spoolie wand, it features a precision steel applicator designed to wrap around your lashes at a full 360 degrees.

• Catches even the shortest, hardest-to-reach lashes
• Delivers dramatic length, lift, and definition
• Waterproof, smudge-proof, and humidity-resistant
• Holds curl all day without clumping
  
  

The result is separated, fanned-out lashes that look professionally lifted – no lash curler required.

JUDYDOLL Liquid Eyeshadows

At first glance, these look like standard liquid shadows – until you blend them. Once applied, they release an intense burst of multidimensional sparkle that becomes even more luminous the more you work it into the skin.

• High-impact glitter payoff with minimal fallout
• Dries down quickly without creasing
• Waterproof, sweat-resistant, and long-wearing (up to 18 hours)
• Reflects light from every angle for a true glassy eye effect
  
  

Perfect for statement lids, inner corners, or layered over matte shadows for extra dimension.

JUDYDOLL Liquid Eyebrow Pen

This brow pen takes precision to another level. Instead of a single tip, it uses ultra-fine 1mm forked tips that mimic the look of real brow hairs.

• Creates natural, hair-like strokes
• Ideal for filling sparse areas or defining shape
• Can be used to draw baby hairs or balance the hairline
• Long-lasting formula that stays put for up to 12 hours
  
  

It’s one of the easiest ways to achieve soft, realistic brows without over-drawing.

JOOCYEE: Elevated, Skincare-Infused Chinese Makeup

If JUDYDOLL is the innovation queen, JOOCYEE is her more refined, premium sister. The brand blends modern textures with skincare benefits, focusing on effortless glow and versatility.

JOOCYEE Glazed Multi-Purpose Stick

This is an all-in-one essential designed for lips, cheeks, and even eyes. It comes with a built-in cushion applicator, making blending seamless – even on the go.

• Creamy, skin-melting texture
• Infused with skincare ingredients to nourish the skin
• Gives a fresh, glazed finish without feeling heavy
• Perfect for quick touch-ups and minimalist routines
  
  

It’s the kind of product that makes your skin look healthier the moment you apply it.

JOOCYEE Jelly Highlighter Stick

Saving the best for last – this jelly highlighter is easily one of the most unique formulas out there. It applies with a cooling, water-jelly texture and sets in just seconds.

• Lightweight and non-greasy
• Creates a translucent, mystical glow
• Can be used on cheeks, under eyes, inner corners, or lids
• Sets in under 5 seconds and lasts all day
  
  

The pearlescent shimmer comes from finely milled pearls, giving the skin a luminous, almost ethereal finish without emphasising texture.

Why Chinese Makeup Is the Next Big Thing

Chinese beauty brands are proving that you don’t need luxury price tags to get cutting-edge innovation, long-wear performance, and stunning finishes. With thoughtful applicator design, advanced textures, and multitasking formulas, JUDYDOLL and JOOCYEE are setting a new standard for modern makeup.

If you’re ready to upgrade your routine with products that genuinely feel ahead of their time, these are absolutely worth trying.

Both JUDYDOLL and JOOCYEE are available now at Skin Cupid – but don’t wait too long, because they sell out fast!