{"title":"PERFECT DIARY 完美日记","description":"\u003cp\u003eFounded in Guangzhou in 2017, PERFECT DIARY (完美日记) set out to make beautiful, high-quality makeup accessible to everyone, and quickly became one of China's best-loved beauty brands. Its famous Explorer palettes, created with the Discovery Channel and inspired by the eyes of wild animals, once sold at a rate of 48 palettes per second! True to its mission of 'Unlimited Beauty', the brand blends makeup with skincare too, as in its lip-conditioning Biolip Essence Lipsticks.\u003c\/p\u003e","products":[{"product_id":"biolip-essence-lipstick-3-0","title":"Biolip Essence Lipstick 3.0","description":"\u003cp\u003eMeet the lipstick that takes its skincare seriously. Perfect Diary's Biolip Essence Lipstick 3.0 is built around the brand's signature Biomimetic Membrane technology, a lip-care innovation designed to mimic the structure of skin's natural protective barrier. The result is a lipstick that wears beautifully while working to keep your lips feeling comfortable, cushioned and cared-for throughout the day.\u003c\/p\u003e\n\u003cp\u003eThe 'essence' in the name earns its place. This isn't lipstick with a side of lip care — it's a formula built from the ground up to condition as it colours. Avocado butter and jojoba seed oil bring nourishment directly into the base, while vitamin E adds antioxidant support to keep lips feeling protected. The third-generation Biomimetic Membrane complex brings all of this together, representing an evolution of Perfect Diary's existing lip technology, refined to deliver an even more seamless, skin-like feel on the lips.\u003c\/p\u003e\n\u003cp\u003eAvailable in a range of shades from versatile everyday nudes to bolder, more expressive hues, the moisturising formula wraps lips in a soft, cushioned wear that feels comfortable from first application to last. It suits Cherubs of all skin types.\u003c\/p\u003e\n\u003ch3\u003eIt's Skin Cupid approved because...\u003c\/h3\u003e\n\u003cp\u003eIt delivers the colour payoff you expect from a proper lipstick and the comfortable, conditioning wear you'd hope for from a lip treatment thanks to Perfect Diary's Biomimetic Membrane technology, a third-generation lip-care innovation from one of China's most exciting beauty brands.\u003c\/p\u003e\n\u003ch3\u003eAt a glance:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSuits all skin types, including those with dry or sensitive lips\u003c\/li\u003e\n\u003cli\u003eFeatures Perfect Diary's third-generation Biomimetic Membrane technology for a comfortable, skin-like wear\u003c\/li\u003e\n\u003cli\u003eMoisturising formula keeps lips feeling conditioned and supple throughout the day\u003c\/li\u003e\n\u003cli\u003eDelivers full, buildable colour with a formula that feels as good as it looks\u003c\/li\u003e\n\u003cli\u003eSpans a range of shades from everyday nudes to bolder statement hues\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PERFECT DIARY","offers":[{"title":"703","offer_id":49216483688683,"sku":"PDIA-MAK-LIP-703","price":26.0,"currency_code":"GBP","in_stock":true},{"title":"707","offer_id":49216483721451,"sku":"PDIA-MAK-LIP-707","price":26.0,"currency_code":"GBP","in_stock":true},{"title":"727","offer_id":49216483754219,"sku":"PDIA-MAK-LIP-727","price":26.0,"currency_code":"GBP","in_stock":true},{"title":"744","offer_id":49216483786987,"sku":"PDIA-MAK-LIP-744","price":26.0,"currency_code":"GBP","in_stock":true},{"title":"745","offer_id":49216483819755,"sku":"PDIA-MAK-LIP-745","price":26.0,"currency_code":"GBP","in_stock":true},{"title":"746","offer_id":49216483852523,"sku":"PDIA-MAK-LIP-746","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/7676\/4606\/files\/BiolipEssenceLipstick3.0.png?v=1787677531"},{"product_id":"biolip-essence-matte-lipstick-3-0","title":"Biolip Essence Matte Lipstick 3.0","description":"\u003cp\u003eMeet Perfect Diary's most advanced matte lip formula yet. The Biolip Essence Matte Lipstick 3.0 is built around the brand's third-generation BioLip Membrane technology, a proprietary innovation designed to transform the way matte lipstick feels on your lips. Where traditional mattes can leave lips feeling tight and parched, this formula works to keep your lips feeling comfortable and cushioned from the moment you apply it.\u003c\/p\u003e\n\u003cp\u003eThe BioLip Membrane system draws on a phospholipid base designed to mimic skin's natural lipid barrier, forming a flexible layer that keeps colour looking seamless while the formula conditions beneath the surface. Pomegranate Flower Extract, Sodium Hyaluronate and Palmitoyl Tripeptide-1 bring a genuine essence-like sensibility to the base active support you'd expect from a lip treatment, delivered inside a full-coverage matte. Avocado butter and jojoba seed oil keep lips feeling conditioned from first application to last.\u003c\/p\u003e\n\u003cp\u003eThe finish is a rich, velvety matte with deep, flat colour and effortless application. Available in a range of shades, from versatile everyday nudes to bolder statement hues, it suits Cherubs of all skin types.\u003c\/p\u003e\n\u003ch3\u003eIt's Skin Cupid approved because...\u003c\/h3\u003e\n\u003cp\u003eIt proves that a rich, full-coverage matte doesn't have to come at the cost of comfort. Perfect Diary's third-generation BioLip Membrane technology brings a genuine skincare sensibility to one of the most universally flattering lip finishes going.\u003c\/p\u003e\n\u003ch3\u003eAt a glance:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSuits all skin types, including those prone to dry lips\u003c\/li\u003e\n\u003cli\u003eDelivers rich, full-coverage matte colour with effortless, smooth application\u003c\/li\u003e\n\u003cli\u003ePowered by Perfect Diary's third-generation BioLip Membrane technology for comfortable, flexible matte wear\u003c\/li\u003e\n\u003cli\u003eEssence-infused formula keeps lips feeling smooth and conditioned throughout the day\u003c\/li\u003e\n\u003cli\u003eGives immediate, intense pigment payoff in a rich, velvety finish\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PERFECT DIARY","offers":[{"title":"931","offer_id":49216487031019,"sku":"PDIA-MAK-MLI-931","price":26.0,"currency_code":"GBP","in_stock":true},{"title":"941","offer_id":49216487063787,"sku":"PDIA-MAK-MLI-941","price":26.0,"currency_code":"GBP","in_stock":true},{"title":"942","offer_id":49216487096555,"sku":"PDIA-MAK-MLI-942","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/7676\/4606\/files\/BiolipEssenceMatteLipstick3.0.png?v=1787677542"},{"product_id":"explorer-eyeshadow","title":"Explorer Eyeshadow","description":"\u003cp\u003eIf you have ever wanted a palette that genuinely does it all, the Perfect Diary Explorer Eyeshadow Palette might just be your new obsession. Inspired by the wild beauty of the animal kingdom, this 12-shade collection is one of the most celebrated launches from Perfect Diary, the Chinese beauty brand that took Asia by storm and has since won a devoted following worldwide. Each palette centres on a single animal muse, giving every shade story its own distinct mood, from the soft and smoky to the boldly editorial.\u003c\/p\u003e\n\u003cp\u003eTwelve shades spanning matte, shimmer and metallic finishes work in harmony across every step of an eye look. Whether you are sweeping a soft transition shade across the crease, pressing a foiled shimmer onto the lid or adding a precise glitter to the inner corner, the range offers genuine versatility from everyday polish to full evening drama. The shades are pigmented and buildable, blending out smoothly so you can layer up or keep things minimal. Every colour has a natural companion beside it, making each palette feel intuitive and easy to navigate.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e09 Cat\u003c\/strong\u003e — cool-toned neutrals and smoky shadows inspired by the captivating depth of a cat's eye, from soft mattes to lustrous shimmer.\u003cbr\u003e\u003cstrong\u003e13 Red Fox\u003c\/strong\u003e — warm, earthy tones rooted in the rich colouring of the red fox: deep auburn shadows, burnished browns and fox-fur mattes for an autumnal, sun-warmed look.\u003cbr\u003e\u003cstrong\u003e27 Lucky Steed\u003c\/strong\u003e — a New Year Limited edition bringing reddish-brown tones to life with a more celebratory shimmer story, including marble and diamond-finish shades for a look that makes a statement.\u003c\/p\u003e\n\u003cp\u003eCompact and beautifully presented, the palette comes in a collector's case featuring its animal artwork, making it as pleasing to display on your vanity as it is to use. Suitable for Cherubs of all skin tones and eye looks, from the beginner to the beauty enthusiast.\u003c\/p\u003e\n\u003ch3\u003eIt's Skin Cupid approved because...\u003c\/h3\u003e\n\u003cp\u003eIt gives you twelve genuinely versatile, pigment-rich shades spanning matte, shimmer and metallic at a price point that makes it one of the most compelling palettes in the range. Perfect Diary built its global reputation on launches like this one, and it shows.\u003c\/p\u003e\n\u003ch3\u003eAt a glance:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSuits all skin tones and experience levels, from everyday wearers to beauty enthusiasts\u003c\/li\u003e\n\u003cli\u003eFeatures 12 shades across matte, shimmer and metallic finishes for genuine versatility\u003c\/li\u003e\n\u003cli\u003eDelivers buildable, blendable pigment for looks ranging from soft and natural to bold and editorial\u003c\/li\u003e\n\u003cli\u003eCentres on a single animal-inspired colour story for a cohesive, easy-to-use shade range\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PERFECT DIARY","offers":[{"title":"09 Cat","offer_id":49216498073835,"sku":"PDIA-MAK-EYS-CAT","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"13 Red Fox","offer_id":49216498106603,"sku":"PDIA-MAK-EYS-FOX","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"27 Lucky Steed","offer_id":49216498139371,"sku":"PDIA-MAK-EYS-STE","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/7676\/4606\/files\/ExplorerEyeshadow.png?v=1787677547"},{"product_id":"slim-long-lasting-liquid-eyeliner","title":"Slim Long Lasting Liquid Eyeliner","description":"\u003cp\u003eMeet your new everyday eyeliner: Perfect Diary's Slim Long Lasting Liquid Eyeliner, available in a classic deep black and a softer, wearable brown. Designed for precision and staying power, this liquid liner delivers a clean, defined line from the moment you apply it right through to the end of the day. Whether you're going for a barely-there lash line or a full-blown cat eye, this slender pen has you covered.\u003c\/p\u003e\n\u003cp\u003eThe slim felt tip is designed to give you maximum control with minimal effort, making it well-suited to both eyeliner beginners and those with a steadier hand. The ultra-fine applicator glides smoothly along the lash line, laying down an even, consistent colour with a single fluid stroke.\u003c\/p\u003e\n\u003cp\u003eThe formula is built for longevity once set; it resists smudging and fading throughout the day, so you can apply in the morning and trust that your liner will still look sharp come evening. The finish is clean and intensely pigmented, with a look that feels precise and polished. The brown shade offers a softer alternative to classic black, flattering a wide range of complexions and eye colours. Suits Cherubs of all skin types.\u003c\/p\u003e\n\u003ch3\u003eIt's Skin Cupid approved because...\u003c\/h3\u003e\n\u003cp\u003ePerfect Diary is one of China's most celebrated beauty brands, beloved for delivering professional-quality makeup at an accessible price point, and this slim liner is a brilliant introduction to the range.\u003c\/p\u003e\n\u003ch3\u003eAt a glance:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSuits all skin types and works across all eye shapes\u003c\/li\u003e\n\u003cli\u003eDelivers a precise, defined line thanks to the ultra-fine felt tip\u003c\/li\u003e\n\u003cli\u003eResists smudging and fading throughout the day for a look that stays sharp from morning to evening\u003c\/li\u003e\n\u003cli\u003eGives you total control whether you're new to liner or a seasoned pro\u003c\/li\u003e\n\u003cli\u003eComes in classic deep black and a softer, wearable brown\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PERFECT DIARY","offers":[{"title":"01 Black","offer_id":49216506986731,"sku":"PDIA-MAK-LIN-BLA","price":19.0,"currency_code":"GBP","in_stock":true},{"title":"02 Brown","offer_id":49216507019499,"sku":"PDIA-MAK-LIN-BRO","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/7676\/4606\/files\/SlimLongLastingLiquidEyeliner.png?v=1787677556"},{"product_id":"sculpted-lip-pencil","title":"Sculpted Lip Pencil","description":"\u003cp dir=\"ltr\"\u003eA sharp lip line makes all the difference, and Perfect Diary's Sculpted Lip Pencil delivers one with ease. Designed for precise definition, it maps out your lip shape with a clean, controlled edge, whether you're after a natural, just-there outline or a full, sculpted look with maximum impact.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe creamy formula glides on smoothly, laying down rich, buildable colour that wears comfortably throughout the day. The fine tip gives you the control to work along the cupid's bow and corners with confidence, making it a natural companion to your favourite lipstick or just as wearable on its own.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eSuits Cherubs of all skin types.\u003c\/p\u003e\n\u003ch3\u003eIt's Skin Cupid approved because...\u003c\/h3\u003e\n\u003cp\u003ePerfect Diary is one of China's most celebrated beauty brands, beloved for delivering professional-quality makeup at an accessible price point, and this slim liner is a brilliant introduction to the range.\u003c\/p\u003e\n\u003ch3\u003eAt a glance:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSuits all skin types and works across all skin tones\u003c\/li\u003e\n\u003cli\u003eDelivers precise, defined lip edges with a fine-tip pencil\u003c\/li\u003e\n\u003cli\u003eCreamy formula glides on smoothly for rich, buildable colour\u003c\/li\u003e\n\u003cli\u003eComfortable wear that keeps lips looking polished throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PERFECT DIARY","offers":[{"title":"01","offer_id":49216510394603,"sku":"PDIA-MAK-PEN-01","price":21.0,"currency_code":"GBP","in_stock":true},{"title":"02","offer_id":49216510427371,"sku":"PDIA-MAK-PEN-02","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/7676\/4606\/files\/SculptedLipPencil.png?v=1787677559"}],"url":"https:\/\/www.skincupid.co.uk\/collections\/perfect-diary.oembed","provider":"Skin Cupid","version":"1.0","type":"link"}